Who We Are

PremierOpinion operates an Internet research panel that supports one of the nation’s leading market research companies. Our goal is to help industry understand digital content trends and patterns. Just as the television industry uses rating services to determine which are the most watched programs - and to affect the shows and commercials that air – businesses and media organizations rely on services like PremierOpinion to understand how people view and interact with content on the Internet and the TV, and make informed decisions about their online marketing strategy. Because of this reliance, PremierOpinion panelists can influence the information and services that are available both online and offline, and the manner in which that information and those services are presented.

In order to participate in this research community, we ask that you install software on your computer. It consists of research software, which tracks the community member’s Internet activity, allowing PremierOpinion to develop an understanding of how they and the members of their household use the Internet. In addition, PremierOpinion may occasionally invite its members to participate in online surveys that are designed to help companies understand members’ attitudes and interests on a wide variety of topics not necessarily related to their Internet activities. Participation in these surveys is optional.

Our reports provide analyses on commercial trends that help a wide variety of companies decide how to (i) modify their online services and offerings; (ii) make more effective use of online data to understand both online and offline consumer behavior; and (iii) discern general economic trends and the business performance of companies.

Our Commitment

We value our members' privacy and work to protect the information provided to us. For full details on our privacy practices relating to the collection, use, and disclosure of information, we encourage you to read our Privacy Policy and Terms of Service. Moreover, as a research organization whose goal is to understand members’ browsing and buying habits and not influence them, we do not advertise on our site, advertise or market products or services to you!

PremierOpinion Member Benefits:

  • Software downloads – PremierOpinion sponsors select software that members enjoy at no cost
  • Sweepstakes and other prizes for survey participation – by joining PremierOpinion, members are given the opportunity participate in periodic surveys for which they get entered into sweepstakes or receive other rewards
To learn more about PremierOpinion, please visit our FAQ section.